AUDIOVISUAL & PHOTOGRAPHY
Undoubtedly, the success of your project hinges on two critical factors that should not be overlooked. Firstly, the choice of your service provider is paramount. While selecting just one is an option (as sometimes a personal connection plays a role), it’s highly advisable to engage in a competitive selection process. This increases the likelihood of securing a video project that meets your expectations. However, unless your sole objective is cost minimization, contacting no more than three audiovisual agencies is recommended. Certain decision-making criteria outlined in our article “How to Choose the Right Audiovisual Agency” can aid in streamlining this process.
Secondly : the drafting of a comprehensive brief, or “cahier des charges,” is crucial. This document ensures that your expectations are clearly communicated to potential providers, enabling them to respond adequately to your needs. The structure typically encompasses three sections, detailing information about your company, the project itself, and your expectations and selection criteria. While brevity is key, providing sufficient detail is necessary for agencies to understand and address your requirements effectively.
Audiovisual has invaded the world of visual arts exactly as it has become deafening in our daily lives. It is time to question the return to silence. – Paul Virilio
In summary : the success of your project relies on meticulous planning and communication. Engaging in a competitive selection process among audiovisual agencies and articulating your expectations clearly through a comprehensive brief are essential steps. By adhering to these practices, you can maximize your chances of securing a provider capable of delivering a video project aligned with your objectives.
