BISCUIT BINTO
01. The Challenge
02. The Solution
Whimsical Visual Storytelling : The video opens with a comical scene of a clan from the Stone Age, fretting over their grumpy and slumbering leader. As they desperately try to appease him, they stumble upon a pack of BINTO Biscuits, hoping to improve his mood.
Lighthearted Production : Employing playful and whimsical production techniques, we ensured the video exuded charm and humor, resonating with BINTO Biscuits’ target audience – snack enthusiasts with a penchant for fun and laughter.
Stone Age Setting : We crafted a primitive yet vibrant setting, complete with caveman attire, stone tools, and cave paintings, to enhance the narrative of ancient whimsy and delight.
Creative Post-Production : The video underwent creative post-production, incorporating slapstick sound effects and animations to amplify the comedic moments and bring the characters to life.
Montage and Earthy Grading : Paying close attention to montage and color grading, we enhanced the visual appeal, infusing each frame with the earthy tones of the Stone Age landscape and the inviting colors of BINTO Biscuits.
Endearing Characters : Dynamic scenes showcase the quirky interactions between the clan members and their grumpy leader, as they attempt to cheer him up with the irresistible taste of BINTO Biscuits.
Mood Transformation : Upon tasting BINTO Biscuits, the leader’s mood miraculously transforms from grumpy to jubilant, leading to a spontaneous celebration and party in the clan.
Playful Music and Voice-Over : A lively and playful musical track sets the tone for the prehistoric party, while humorous voice-over narration adds to the whimsy and charm of the story.
Stop thinking of video marketing as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.
– James Wedmore
03. The Result
The advertising video for BINTO Biscuits effectively captures the essence of humor, joy, and deliciousness that the brand embodies. It emphasizes BINTO Biscuits’ commitment to providing a delightful snacking experience that can turn any frown upside down.