SOLEMAR
01. The Challenge
In creating a corporate video for SOLEMAR, a company specialising in the manufacture of high quality innerspring mattresses, it was essential to convey the essence of their craftsmanship, innovation and commitment to customer satisfaction. The challenge was to create a narrative that not only showcased their diverse range of products, but also reflected the company’s unique identity, values and commitment to improving the comfort and well-being of all customers.
02. The Solution
To meet this challenge, we created an engaging corporate video that reflects SOLEMAR’s craftsmanship and dedication to quality, while showcasing the diversity of its products and commitment to customer satisfaction. Here’s an overview of our approach:
Captivating visual storytelling: The corporate video opens with dynamic scenes illustrating the creation process of SOLEMAR’s high-quality innerspring mattresses, from the careful selection of materials to the precision of assembly. The visuals then transition to highlight the variety of mattress models, emphasising their tailor-made solutions for different customer needs.
High quality production: We used cutting-edge production techniques to give the corporate video a modern, polished look that reflects SOLEMAR’s reputation for excellence.
Showcasing key product lines: We selected flagship products – such as Chaâbia, Aroussa, Amira Orthopédique, Éléphant, RoyalFoam and Plaisir – to highlight the brand’s ability to satisfy different tastes and lifestyles.
Meticulous post-production: The video underwent meticulous post-production to ensure smooth transitions, visual consistency and an overall aesthetically pleasing result.
Editing and colour grading: Special attention was given to editing and colour grading, enhancing the textures and colours of each mattress, while keeping the video in line with SOLEMAR’s premium brand identity.
Dynamic visual effects and animations: Subtle yet effective animations and modern visual effects were integrated to create a dynamic and engaging experience, capturing the viewer’s attention and leaving a lasting impression.
I am a musician who stopped working with music. Now I work with visual music, or audio-visual music. – Kurt Ralske
03. The Result
The final corporate video successfully captures the essence of comfort, quality and innovation that SOLEMAR represents. It highlights SOLEMAR’s commitment to providing exceptional mattress solutions to a diverse range of customers, while clearly communicating the company’s dedication to improving wellbeing and its vision for the future.
Through compelling visual storytelling, high-quality production, a showcase of flagship products, meticulous post-production, precise editing, careful colour grading and dynamic visual effects, the corporate video positions SOLEMAR as a leader in the mattress manufacturing industry.
This work brings SOLEMAR’s identity to life, emphasising craftsmanship and customer satisfaction, while reinforcing its reputation as a trusted provider of high quality mattresses designed to meet every need.
