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BISCUIT SMILE

SERVICE : Audio-Visual

GATEGORY : Advertising Videos

COLLABORATION WITH : 

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01. The Challenge

Crafting an advertising video for SMILE Biscuits, featuring charming flavor characters, involved capturing the essence of whimsy, adventure, and the joy of snacking. The task was to create a video that not only showcased SMILE Biscuits’ delightful flavors but also conveyed its brand identity, fun-loving spirit, and appeal to snack enthusiasts of all ages.
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02. The Solution

Cheerful Visual Storytelling : The video opens with a lively scene of biscuit characters setting sail on a pirate ship, each representing a unique flavor of SMILE Biscuits. As they embark on their journey, they encounter various pirate antics and challenges.

Playful Production : Employing vibrant and whimsical production techniques, we ensured the video exuded playfulness and charm, resonating with SMILE Biscuits’ target audience – snack lovers looking for a tasty and entertaining treat.

Pirate Adventure Setting : We crafted a colorful and imaginative pirate ship setting, complete with treasure chests, sea creatures, and swaying palm trees, to enhance the narrative of adventure and excitement.

Creative Post-Production : The video underwent creative post-production, incorporating humorous sound effects and animations to bring the biscuit characters to life and amplify the comedic moments.

Montage and Colorful Grading : Paying close attention to montage and color grading, we enhanced the visual appeal, infusing each frame with the vibrant colors of the high seas and delicious biscuit flavors.

Whimsical Characters : Dynamic scenes showcase the mischievous interactions between the biscuit characters and the comical attempts of the pirates to capture and devour them.

Heartwarming Rescue : Just as the pirates are about to feast on the biscuit characters, the hero biscuit, with a SMILE on its face, swoops in to save the day, leading to a heartwarming moment of triumph.

Pirate Music and Voice-Over : A lively pirate musical track sets the tone for the adventure, while humorous voice-over narration adds to the whimsy and excitement of the story.

Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.
– Mark Robertson

03. The Result

The advertising video for SMILE Biscuits effectively captures the essence of fun, adventure, and deliciousness that the brand embodies. It emphasizes SMILE Biscuits’ commitment to providing a delightful snacking experience for adventurers of all ages.

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