01. The Challenge
Located in the heart of Tunis, the Carlton Hotel embodies the perfect balance between history and modernity. Situated on Habib Bourguiba Avenue, this iconic establishment stands at the crossroads of a rich past and a dynamic present. The objective of our project is to redefine the Carlton Hotel’s digital presence to reflect its timeless elegance and offer an immersive experience to potential clients.
Main Objectives:
Enhance Online Visibility: Create a modern and attractive digital platform that highlights the hotel’s prime location and exceptional services.
Celebrate the Hotel’s Unique Identity: Showcase the hotel’s historic charm and contemporary comfort through captivating visuals and engaging content.
Offer an Optimized Customer Experience: Provide an intuitive site that simplifies booking while offering clear and useful information for guests.
02. The Solution
We developed a tailored digital strategy for the Carlton Hotel, focusing on creating a platform that reflects its excellence.
Key Features:
Immersive Presentation: A homepage that immerses visitors in the unique atmosphere of the hotel, with high-quality images of its rooms, common areas, and iconic views.
Simplified Navigation: An ergonomic and responsive design, ensuring a seamless experience across all devices, including mobile.
Intuitive Booking System: A simple and efficient online booking interface, allowing guests to plan their stay with just a few clicks.
Highlighting Services: A dedicated section for the services offered (breakfast, meeting rooms, proximity to tourist attractions), ensuring a personalized stay.
Blog and News: An informative space to share travel tips, local events, and special offers.
Security and Performance: Integration of the latest technologies to ensure a secure and fast browsing experience, even during high traffic periods.
When you say it, it’s marketing. When your customer says it, it’s social proof.– Andy Crestodina
03. The Result
Increased Visibility: A modernized digital presence that attracts more visitors, both local and international.
Improved Customer Experience: Guests can easily access information and make reservations effortlessly.
Enhanced Brand Value: A refreshed image that highlights the balance between tradition and modernity, boosting the hotel’s reputation.
Increased Engagement: Attractive content and intuitive navigation encourage visitors to explore more and choose the Carlton Hotel for their stay in Tunis.
