CARLTON HOTEL
01. The Challenge
The challenge was to create a motion graphic video highlighting the Carlton Hotel, a symbol of elegance in the heart of Tunis since 1926. The aim was to capture the essence of this historic hotel, while highlighting its privileged location on Avenue Habib Bourguiba, its history and its luxury service. The video must not only be a promotional tool, but also pay tribute to its prestigious past and unique blend of historic charm and modern comfort, while captivating an international audience.
02. The Solution
To meet this challenge, we developed a visual and narrative solution combining dynamic animation and visual storytelling:
Customer Needs Analysis : We’ll start by immersing ourselves in the hotel’s history, understanding its strengths: its prestigious past, its strategic location and its unique atmosphere. The aim is to tell its story while highlighting the hotel’s modern, luxurious services.
Storyboard creation : A detailed storyboard will be developed, illustrating the different stages of the Carlton Hotel’s history, from its foundation in 1926 to its current status. Each scene will be carefully designed to capture both the modern elegance and comfort of the hotel.
Dynamic Animation : Using state-of-the-art animation software, we’ll create captivating visual elements that bring the hotel’s history to life. Fluid animations will be used to represent historical aspects, while integrating modern elements to reflect the hotel’s current services.
Visual Identity Enhancement : We will integrate the hotel’s visual identity, using its colors, logo and key architectural elements that recall its unique style. The aim is to reinforce brand recognition and maintain visual consistency throughout the video.
Elegant Background Music : An elegant, modern soundtrack will accompany the video, reinforcing the hotel’s atmosphere of luxury and refinement, while supporting the pace of the narration without requiring vocal narration.
In a world full of audio visual marvels, may words matter to you and be full of magic..– Peter Godfrey-Smith
03. The Result
The result will be a motion graphic video that captures the timeless essence of the Hotel Carlton while highlighting its evolution and modern services. The use of dynamic animation and meticulous design will transport the viewer into the unique world of the hotel, presenting its history while encouraging visitors to book their stay directly via the hotel’s website.
The video will serve as a powerful marketing tool, not only to promote the Hôtel Carlton as a luxury destination in Tunis, but also to reinforce its positioning as a symbol of elegance and comfort. Using compelling visuals and immersive storytelling, we offer the hotel a modern and engaging way to connect with its guests while respecting its heritage.
This project highlights our expertise in creating motion graphic videos, combining visual animation and storytelling to enhance a historic and prestigious establishment, while using modern elements to appeal to an international audience.
