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HomePortfolio“CAB” Tomato Sauce
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"CAB" Tomato Sauce

SERVICE : Audio-Visual

GATEGORY : Advertising Videos

COLLABORATION WITH : 

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01. The Challenge

Crafting an advertising video for CAB, a quick-cooking tomato sauce, involved capturing the essence of convenience, family togetherness, and the joy of shared meals. The task was to create a video that not only showcased CAB’s product but also conveyed its brand identity, mission, and appeal to families seeking a delicious and hassle-free meal solution.
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Sauce Tomate Cab 400g
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02. The Solution

Heartwarming Visual Storytelling : The video opens with a bustling family scene, where the arrival of a guest prompts concern about what to cook for lunch. Cue the dilemma! Yet, with the introduction of CAB tomato sauce, the family finds a simple solution to their mealtime predicament.

Professional Production : Employing high-quality production techniques, we ensured the video exuded warmth and authenticity, resonating with CAB’s target audience – families looking for convenient yet delicious meal options.

Cozy Home Setting : We selected a cozy kitchen and dining area to showcase the warmth and comfort of home, enhancing the narrative of family bonding over a meal cooked with CAB.

Meticulous Post-Production : The video underwent meticulous post-production, ensuring seamless transitions and maintaining a consistent cozy atmosphere throughout.

Montage and Color Grading : Paying close attention to montage and color grading, we enhanced the visual appeal, infusing each frame with the inviting colors of ripe tomatoes and aromatic spices.

Wholesome Cooking Scenes : Dynamic cooking scenes highlight the ease and speed of preparing a meal with CAB tomato sauce, emphasizing its convenience and delicious flavor.

Joyful Family Interaction : As the family gathers around the table, laughter and chatter fill the air, showcasing the joy and togetherness that comes with sharing a meal made with love and CAB tomato sauce.

Upbeat Music : We selected an upbeat and uplifting musical track that complements the joyful atmosphere, enhancing the emotional connection and reinforcing the idea of happy family moments.

The play button is the most compelling call-to-action on the web.
– Michael Litt

03. The Result

The advertising video for CAB effectively captures the essence of convenience, warmth, and joy that the brand represents. It emphasizes CAB’s commitment to providing a quick and delicious meal solution for busy families.

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