The Hidden Magic of the Web : The Essence of APIs : Each program, platform, and tool exists as a separate floating island in the enormous digital cosmos. But how do these diverse organizations connect and interact to deliver the seamless user experience that we expect? The solution is as easy as three letters: API. These Application Programming Interfaces serve as invisible bridges...

Understanding the Logo’s Role is Simply the Tip of the Iceberg : When most people hear the phrase “branding,” they immediately think of a company’s logo. While a logo is an important part of a brand’s identification, it is only the tip of the iceberg when it comes to branding. This iceberg is thick, diverse, and vast under the surface. The essential...